Cross-Border Advisory
Clarity for decisions that cross markets.
Craft Associates supports multinational companies engaging China and Chinese brands expanding overseas with market intelligence, strategic advisory, and practical ecosystem understanding.
How we help
Focused support, built around the decision at hand.
Every engagement begins with the market question—not a fixed agency package. We define scope, bring the relevant perspective, and translate findings into useful next steps.
01
Market Research & Strategic Advisory
Research and market interpretation that clarify customer dynamics, competitive context, and strategic choices in China and overseas markets.
Market landscape · Audience insight · Competitor context · Strategic framing
02
Media, Social & Reputation Intelligence
Media intelligence and social listening that connect public narratives, audience sentiment, and reputation signals to business decisions.
Media analysis · Social monitoring · Narrative mapping · Reputation insight
03
Crisis Response & Communications Advisory
Clear, measured support for assessing emerging issues and shaping a coordinated communications response across markets.
Issue assessment · Stakeholder context · Response planning · Communications counsel
04
Market Immersion & Ecosystem Engagement
First-hand market context through focused briefings, business learning expeditions, and relevant connections across industry ecosystems.
Executive briefings · Learning expeditions · Ecosystem orientation · Curated dialogue
05
Mandate-Based Commercial Enablement
Targeted commercial support under an agreed mandate, with boundaries that are explicit from the start.
Opportunity assessment · Partner context · Commercial briefings · Mandate support
Engagement principles
A partnership designed for the real work.
Clear objectives, roles, and deliverables from the outset.
Insight grounded in market realities, not generic assumptions.
Research and perspective translated into a practical basis for action.
Start with the question you need to answer.
Whether the need is research, reputation context, market immersion, or a focused commercial mandate, we can shape the right starting point.