Company Positioning
Cross-border intelligence for clearer growth decisions.
Craft Associates is a Hong Kong and Shanghai-based cross-border market intelligence and growth advisory firm. We help multinational companies understand China and support Chinese brands building their presence overseas.
01 · What We Bring
International perspective, grounded in local market context
Craft combines communications experience, market research discipline, industry relationships and practical AI-enabled workflows. Our role is to help leadership, marketing, communications and business development teams interpret unfamiliar markets and make informed next moves.
02 · Multinational Companies
Understand China with greater clarity
Research, reputation intelligence and ecosystem context for international organisations assessing China’s customers, narratives, stakeholders and risks.
03 · Chinese Brands
Prepare for overseas growth
Market intelligence and communications advisory for founders and teams adapting positioning, reputation and engagement for international audiences.
04 · Institutions
Create informed cross-border dialogue
Briefings, research and learning programs for academic, corporate, investor and industry groups seeking firsthand market understanding.
Leadership
Calvin Wong
Founder, Craft Associates
Calvin is a communications and research professional with experience building traditional and digital communications programs across Greater China for global technology, hospitality and consumer brands.
His work brings together market context, communications intelligence and practical stakeholder understanding for organisations navigating cross-border priorities.
Professional Community
Connected to the business communities we serve.
Professional participation helps keep Craft close to the conversations, commercial realities and relationships shaping Hong Kong, Shanghai and international business.
Shanghai Hong Kong Business Chamber
Calvin is a professional member of the cross-border business community connecting Shanghai and Hong Kong.
Canada Chamber of Commerce
Calvin is a professional member of the Canadian business community and its international network.
A practical advisory partner
Bring us the market question behind your next decision.
Tell us where you are going, what you need to understand and what is at stake.
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