Craft Associates
Cross-border perspective, grounded in local context.
We are a Hong Kong and Shanghai-based market intelligence and growth advisory firm, helping organisations make sense of China and overseas markets with clarity and care.
Our point of view
Good decisions need more than data.
Markets are shaped by people, institutions, narratives, and local realities. Craft brings international communications experience, market research discipline, and ecosystem relationships into one practical advisory approach.
Our work is designed to help leadership, communications, marketing, and business development teams interpret complexity and move forward with a more informed perspective.
Leadership
Calvin Wong
Founder, Craft Associates
Calvin is a communications and research professional with experience building traditional and digital communications programs across Greater China for global technology, hospitality, and consumer brands.
His work brings together market context, communications insight, and practical stakeholder understanding for organisations navigating cross-border priorities.
Professional community
Connected to the business communities we serve.
Shanghai Hong Kong Business Chamber
Calvin is a professional member, contributing to the cross-border business community connecting Shanghai and Hong Kong.
Canada Chamber of Commerce
Calvin is a professional member of the Canada Chamber of Commerce community.
A partner for your next market question.
Tell us where you are going, what you need to understand, and what is at stake.