Craft Associates helps multinational companies understand China and supports Chinese brands expanding overseas through market research, media and social intelligence, crisis response, brand reputation advisory, ecosystem engagement, and practical AI-enabled workflows.
Craft Associates is a cross-border market research and strategic advisory firm. We work with international companies seeking a clearer understanding of China and Chinese brands building their presence overseas.
We bring together international communications experience, local market intelligence, industry relationships, and practical AI tool application. Our role is to help decision makers interpret unfamiliar markets, assess opportunities and risks, and shape informed next steps.
AUDIENCES
Cross-border perspective tailored to the decisions, markets, and stakeholders each organization needs to navigate.
China market context
Understand China’s market dynamics, stakeholders, and communications environment. We support marketing, communications, and business development teams with local insight, reputation intelligence, and strategic advice.
International growth
Assess overseas audiences, competitors, and reputation risks. We help founders and leadership teams adapt their positioning, prepare communications, and identify relevant ecosystems for international growth.
Cross-border exchange
Build informed dialogue across markets through research, briefings, business learning expeditions, and curated engagement for executives, entrepreneurs, alumni groups, and institutional partners.
Focused intelligence and advisory support for cross-border decisions.
China market research and overseas market intelligence that clarify market conditions, customer needs, and strategic choices.
Media intelligence and social listening that connect public narratives, audience sentiment, and brand reputation to business decisions.
Reputation advisory and crisis communications support to help teams assess emerging issues and respond with clarity across markets.
Custom business learning expeditions for entrepreneurs, executives, alumni groups, and institutions, combining market context with company visits, expert conversations, and structured reflection.
Past programs across Chengdu, Hangzhou, Haikou, Hefei, and Yiwu have explored AI, automotive, FMCG, robotics, commercial space, and digital innovation.
Business development and relationship building to pursue commercial and partnership opportunities with media, trade and government bodies.
Engagements do not imply distribution rights, channel ownership, or outsourced sales delivery.
Practical training for teams and professionals preparing to enter new markets, strengthen commercial visibility, and measure communications performance.
Training types: Market entry & go-to-market · Social selling & personal branding · Global media impact & measurement
Experience: Former Marketing-Interactive masterclass trainer · Part-time lecturer in Digital Analytics at HKU SPACE
Selected client and partner experience across technology, industry, hospitality, education, and international business ecosystems.
Names and logos are used for identification of past experience, partnerships, or relevant work references. Inclusion does not imply endorsement or a current engagement.
INSIGHTS
IFA 2026 demonstrates the strength of Chinese hardware in Europe. The next stage of international growth depends increasingly on software localization, GDPR…
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