Market Research & Strategic Advisory
China market research and overseas market intelligence that clarify market conditions, customer needs, and strategic choices.
Cross-Border Market Intelligence & Growth Advisory
Craft Solutions helps multinational companies understand China and supports Chinese brands expanding overseas through market research, media and social intelligence, crisis response, brand reputation advisory, ecosystem engagement, and practical AI-enabled workflows.
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Who We Are
Craft Solutions is a cross-border market research and strategic advisory firm. We work with international companies seeking a clearer understanding of China and Chinese brands building their presence overseas.
We bring together international communications experience, local market intelligence, industry relationships, and practical AI tool application. Our role is to help decision makers interpret unfamiliar markets, assess opportunities and risks, and shape informed next steps.
Core Services
Focused intelligence and advisory support for cross-border decisions.
Media, Social & Reputation Intelligence
Media intelligence and social listening that connect public narratives, audience sentiment, and brand reputation to business decisions.
Crisis Response & Communications Advisory
Reputation advisory and crisis communications support to help teams assess emerging issues and respond with clarity across markets.
Market Immersion & Ecosystem Engagement
Business learning expeditions and focused ecosystem engagement that give leaders first-hand context and relevant industry perspectives.
Mandate-Based Commercial Enablement
Targeted commercial support under an agreed mandate, with clear objectives, responsibilities, and scope.
Engagements do not imply distribution rights, channel ownership, or outsourced sales delivery.
Who We Help
For Multinational Companies
Understand China’s market dynamics, stakeholders, and communications environment. We support marketing, communications, and business development teams with local insight, reputation intelligence, and strategic advice.
For Chinese Brands Going Overseas
Assess overseas audiences, competitors, and reputation risks. We help founders and leadership teams adapt their positioning, prepare communications, and identify relevant ecosystems for international growth.
For Institutions and Business Groups
Build informed dialogue across markets through research, briefings, business learning expeditions, and curated engagement for executives, entrepreneurs, alumni groups, and institutional partners.
Experience & Proof Points
Selected client and partner experience across technology, industry, hospitality, education, and international business ecosystems.
Names and logos are used for identification of past experience, partnerships, or relevant work references. Inclusion does not imply endorsement or a current engagement.
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Business learning expedition · company visit or executive discussion
Learning Expeditions
Craft organizes business learning expeditions for entrepreneurs, executives, alumni groups, and institutions. Each program is shaped around learning objectives, combining market context with company visits, expert conversations, and structured reflection.
Past expeditions across Chengdu, Hangzhou, Haikou, Hefei, and Yiwu have covered AI, automotive, FMCG, robotics, commercial space, and digital innovation.
We help participants connect what they see with their own strategy, supported by preparation and follow-up insights.
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