Analytics and Market Research Solutions for Greater China
Who We Are
Craft Associates is a newly formed agency specialized in digital and PR communication solutions and analytics programs. Based in Shanghai, the agency is led by a communications and research veteran experienced in building traditional and digital communications programs in Greater China for global technology, hospitality, and consumer brands.
Understand the Landscape
China is a diverse country with fast changing consumer dynamics. It would be a mistake to treat it as one single market. Stay on top of the latest trends and gain a better understanding of your target audience and its market opportunity.
Understand the Competition
In the era of “Fail Fast, Fail Often”, companies are constantly innovating and shape-shift into new markets and reinvent the old. Get a read on your competition and find out how your business stacks up to your industry peers.
Understand the Risks
The business environment today is defined by geopolitical jockeying and cancel culture. Gain an edge by staying prepare and finding the ‘green channel’ to avoid problems down the road.
Latest Analysis
Contact
Feel free to contact us with any questions.
Email
calvin@craft.hk
Phone
CN: +86 13147549662
HK: +852 9016 0568