Technologies and Platforms
At Craft Associates, we are technology and platform agnostic, below are some of preferred tools that our teams use to conduct our analysis for both China and International markets.
From the world’s 2nd largest research firm, Craft utilizes Kantar’s KM+ media platform for social and online news monitoring
Meltwater has extensive online news coverage around the world and has powerful querying and dashboarding utility
Brandwatch is one of the global leaders in social media listening. Aside from its impact dashboards, it has a deep querying capability to help filter out the noise