Technologies and Platforms

At Craft Associates, we are platform agnostic, below are some of preferred tools that our teams use to conduct our analysis for both China and International markets.

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Kantar media

From the world’s 2nd largest research firm, Craft utilizes Kantar’s KM+ media platform for social and online news monitoring


Meltwater has extensive online news coverage around the world and has powerful querying and dashboarding utility



Brandwatch is one of the global leaders in social media listening. Aside from its impact dashboards, it has a deep querying capability to help filter out the noise