Social Media and News are one of the best ways to keep an eye on your competition. Whether it is to learn the success factor behind their latest campaign or to find out where the gap lies. At Craft, we synthesize news and social media data to understand your positioning relative to your competition and develop digital strategy and recommendations to help react and stay ahead of the game.
We can track using first party social media accounts data, social listening data based around hashtag and keywords, and online media mentions. We also have the capability to conduct online consumer surveys to get a better understanding of the changes in sentiment and their success and pitfalls behind the changes.