Media Measurement

Understanding a brand’s media performance is a crucial first step to finding out how your audience is responding to your messages and content, especially in a vast market like China. We work across owned, earned, and paid channels to help you understand your target audience and plan your media accordingly. We are happy to work with your first party data or collect third party data through our tool stack.

Cross Market Integrated Media Report Example


The channels we cover include but not limited to Weibo, WeChat Official Accounts, Douyin (TikTok), Online News, Baidu Search, Digital Ad Spend and E-Commerce data points and tracking the performance of the media throughout the consumer journey.


Weibo Dashboard Example

Weibo Dashboard Example


With China’s platforms and media habits being completely different than western markets, with Craft Associates, you don’t have to go at it alone.